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The Great Search Engine War

December 18, 2009

For a while now, Microsoft has been trying to set up its own search engine (I had to Google it to find the address) to rival the almighty Google. One would think that, as with most competition between companies, new entries would attempt to develop a new business model or offer better services for cheaper. But Google’s search is free and it works really well (in addition to the fact that I use Google for just about everything else — e-mail, calendar, maps, the google reader). So what does Microsoft decide to do? It’s offering to pay news providers to pull content away from Google so that you can exclusively find it on Bing.

Which way to the search results?

This information makes me shy away from Bing. I realize that this might be kind of an old fashioned or naive reaction, but I think the battle to have the best search engine should be about searching. When deciding between Bing and Google, the only question I want to ask is “Which will help me find what I want in the best, easiest, cheapest way?” This dilemma made me think of something James Harbeck feels strongly about: that changes in language (such as adapting new words, phrases and idioms) are not signs of the coming apocalypse or the destruction of life as we know it, but steps towards making communication more effective.

Bing’s attempt to subvert Google in this way is the opposite kind of development. Having two search engines, each competing to acquire exclusive content, makes the internet more like a series of toll roads with little traffic on them than an information superhighway.

2 Comments leave one →
  1. frogi permalink
    December 24, 2009 4:55 pm

    For me, Bing is the sign of a bully, nothing else. Microsoft are just scared of Google considering Google are trying to launch their own operating system like they did web browser. Google will always be the better considering you can always see Googles charity work on their homepage and little quirks like celebrating someones birthday or death. This does let you see Google as a community rather than a product spewing machine like Microsoft.

    Merry Christmas Andrew!

  2. December 24, 2009 4:59 pm

    Thanks! Good to see you’re still around. Merry Christmas! 🙂

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